Avoid giving generic, indifferent or inappropriate reasons. The answer to this question should match your skill set with that of what is required by the company.
A few sample answers, to the question - Why are you looking for a change:
Sample 1: "I have been at my company for three years now and have learned a lot from working with some amazing salespeople. I worked my way up to regional sales manager 18 months ago and my region has beat the sales projections by at least 25% each quarter since. However, I am starting to feel like I need some new challenges. This position really appeals to me because it would allow me to manage a bigger team and sell more innovative products. "
Sample 2: "I loved my previous job and am really proud of the successful campaigns that I managed. However, we are going through some management changes right now and a lot of projects are on hold.
I have been thinking for a while that I'd like to work for a bigger company with more opportunities for growth. This position seems like a great fit because of my successful background in online marketing and my experience in leading a team. "
When you have been laid off, mention the reason why it happened. The interviewer is not interested in your previous company but you as an individual and the qualities you possess.
Sample 3: "Unfortunately, my previous company's major funding was withdrawn. Due to this, they started laying off people. I was among the five most recently hired in our department, worked for 6 months there and event got stellar performance reviews. My former manager is one of my strongest references. "
Sample 4: "After some management changes, my new job role did not match my strengths. My background knowledge was in a technical field and being given a management profile in sales was in my opinion, not the best path set out for me. Ultimately, I had to take a call to switch in order to grow and gain expertise in the technical field. ''
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