The Football Association had received the silver - gilt trophy in January 1966 before the scheduled World Cup tournament the next July. It was usually kept in their headquarters at Lancaster Gate apart from for a couple of publicity events. In February, Stanley Gibbons' stamp company received permission to place the Trophy in their Stampex exhibition in March on condition that it would be under guard at all times. The trophy was also insured for £30, 000 (despite its official value being only £3, 000).
The exhibition was held in the Westminster Central Hall and opened on 19 March 1966, and the World Cup was a major attraction. Two uniformed officers guarded the trophy around the clock, reinforced by two plainclothes officers during the day. Additional guards stood beside the display cabinet when the exhibition was open, but nobody was watching the trophy all the time. On Sundays the Central Hall was used for Methodist services.
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