The upcoming two - match T20 International series between India and the West Indies will be beamed live by Star India, the Board of Control for Cricket in India (BCCI) announced on Monday.
Both the matches will be played in Florida on August 27 and 28 at the Central Broward Regional Park, Fort Lauderdale.
According to a release from the national cricket board, the television rights were sold to the channel at Rs.
34. 2 crores, which was decided after following a tender, bidding and evaluation process.
"I am pleased to announce that Star India will be the official broadcaster.
It will ensure the BCCI is able to guarantee maximum exposure and further increase the visibility of this new initiative, " board President Anurag Thakur said in a statement.
"Star India has been an excellent partner for the BCCI.
They have a deep understanding of the game of cricket, and what it means to the nation.
We are pleased to extend our association with them.
This agreement also reflects our strategy to develop new markets and fan following, " BCCI secretary Ajay Shirke said.