Taiwan - based technology major ASUS on Wednesday launched ZenFone 3 Series in India that comprises ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser smartphones in India.
ZenFone 3 is priced at Rs 21, 999, ZenFone 3 Deluxe and ZenFone 3 Ultra at Rs 49, 999, and ZenFone 3 Laser starts at Rs 18, 999.
Along with smartphones, ASUS also unveiled lightweight ZenBook 3 (priced at Rs 1, 47, 990) and Transformer 3 Pro (priced at Rs 1, 44, 990) laptops in the presence of its ASUS brand ambassador Sonakshi Sinha who said that she is now "part of Zenfone family. "
Sinha walked the ramp as the showstopper for a fashion show organised by ASUS in association with designer - duo Shivan and Narresh.
"We are ecstatic to introduce the ZenFone 3 Series, which redefines luxury with superior performance and design to consumers in India, one of our priority markets globally, " ASUS CEO Jerry Shen told reporters here.
"The ZenFone 3 Series has become a global sensation after its debut at Computex this year.
The range reflects the ASUS design philosophy and combines all the elements that users look for in a smartphone, " he added.
ZenFone 3 comes in 5. 2 - inch and 5. 5 - inch screen sizes.
Both the smartphones are powered by Qualcomm Snapdragon 625 processor, features 16MP rear camera and 8MP front camera.
The ZenFone 3 Deluxe smartphone has a 5. 7 - inch full - HD (1920 by 1080) Super - AMOLED display, a 6GB RAM with UFS 2. 0 256GB storage and a 23MP rear camera featuring the latest Sony IMX318 image sensor.
The ZenFone 3 Ultra features 6. 8 - inch full - HD IPS LCD display, Qualcomm Snapdragon 652 processor paired up with 4GB of RAM.
ZenFone 3 Laser has 5. 5 - inch full - HD display, Qualcomm Snapdragon 430 processor paired up with 4GB RAM and has 32GB internal storage.
ZenBook 3 features 12. 5 - inch full - HD display, Intel core i7 processor, Intel HD graphics and runs on Windows 10 operating system.
Transformer 3 Pro has 12. 6 - inch WQHD+ display, Intel core i7 processor, Intel HD graphics 520 and runs on Windows 10 operating system.
"We are confident that the latest Asus devices including the new ZenBook 3 and Transformer 3 family powered by Intel Core processors will deliver amazing new computing experiences through enhanced performance, incredible portability and efficiency, " said Sandeep Aurora, Director, Marketing and Market Development, Intel South Asia.
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