In an effort to support the local fashion industry, Low - cost airline AirAsia flew homegrown designer Priyanka Ella Lorena Lama, also known as P. E. L. L. A. , to represent India at the Kuala Lumpur Fashion Week Ready To Wear 2016 (KLFW RTW 2016).
The 25 - year - old designer showcased her collection at the runway of the ongoing KLFW RTW 2016 to a full - house crowd, bringing her avant - garde inspired tailoring and design to an international scale, read a statement.
Besides P. E. L. L. A. , AirAsia also flew in other international designers from the airline group's extensive route network including from China (Angel Chen), Australia (Betty Tran) and South Korea (D. Gnak), opening up opportunities for these designers to reach out to a wider audience.