The launch of "Bapu sada kehnda", a new music single on homosexuality, has marked the foray of No1Knows Productions - - a record label and production company based out of the US and Britain - - in India.
The song's video shows how a son in a Punjabi family is getting married without coming out of the closet and how things go topsy - turvy when his gay partner comes and confronts him.
No1Knows Productions is led by music producer and director Aman100.
It is Aman100's first single featuring debutant singer Sabby Singh, read a statement.
"We are very excited and looking forward to the release, we have worked months on turning this little vision into a big reality.
I'm sure the viewers will love it as the song itself is a fresh of breath air followed by a beat that just makes you want to dance, " Aman100 said.