Liqvd Asia, a digital marketing agency recognised by Google as a Premier Partner, has launched a one of its kind online exhibition gateway titled ExFirst. com, an open platform where an exhibition from any industry can be conducted by any organisation.
To kick - off the initiative, the first exhibition will feature select designers and brands from the fashion, lifestyle and luxury industry like Masaba Gupta, Rocky S. , Archana Kochhar, Rahul Mishra, Rohit Bal, Kunal Rawal, Falguni and Shane Peacock, Vikram Phadnis, Mandira Wirk, Anjalee & Arjun Kapoor among others.
It will be an upscale, online fashion exhibition providing a concise mix of carefully curated collections ranging from bridal wear to casual wear.
This pop - up will be held for three - days starting February 17.
ExFirst will have participation from over 150 successful fashion designers.
The collections will range from affordable hi - street to exclusive high - end couture, costing a few lakhs.
The portal will showcase a number of young and talented designers carefully curated by a set of merchandisers.
"There are several physical exhibitions that are held throughout the year.
It is a logistical nightmare for the participants.
Consumer delight is also compromised due to lack of after sales service.
We decided to move the whole experience online opening up a whole world of opportunities for participants as well as consumers, " said Rashmi Putcha, Ideator, Exfirst. com.
The event will also have extensive pan - India marketing on Google, YouTube and Facebook by Liqvd Asia.