"The Real Deal", a new reality show will celebrate social entrepreneurship by finding, featuring and funding India's best profit social entrepreneurs by bringing them face to face with potential impact investors.
The NDTV PRIME is conceptualised as "the world's first impact investing TV show and 360 - degree property on social entrepreneurship".
The 10 - episode reality game format will bring together two key issues - - social change and entrepreneurship.
Announcing the show, Shruti Verma Singh, head, Channel Strategy and Brand, NDTV Prime, said in a statement: "In the age of start - ups, NDTV Prime is making an effort to promote entrepreneurship with a difference, that impact society at large.
"We are proud to facilitate and provide a common ground for entrepreneurs and impact investors. The show is the first of its kind and we are confident that our viewers will appreciate the effort when the show airs end of March. "
A spokesperson for The Hans Foundation, which hosted a gala for the show here, said: "There are astonishing success stories of the impactful work done by people across the country. Recognitions like these will encourage more people to take up projects in the interest of the community. "
Even actor Vivek Oberoi's sister Shikha is a part of the initiative.
Praising her, Vivek said: "I am happy that my sister is part of such a great campaign. Social entrepreneurship is the need of the hour and our country has tremendous potential, tremendous talent and it needs a platform. I am an affluent guy, I reach out and do lot of social work to people in need. I am a proud brother and am happy that my sister is part of 'The Real Deal'. "