He's as successful an entrepreneur as an actor. Bollywood superstar Shah Rukh Khan considers himself a "pioneer" in innovative movie marketing that has set trends aplenty in the over Rs. 12, 640 crore (approximately $2 billion) Indian film industry and steered his projects to hit status. But he does not agree that marketing skills are an "intrinsic" part of an actor's life.
"As far as marketing of films is concerned, I will 100 percent claim that I started doing it in this country, especially of the level that's prevalent today. Whether it was 'Phir Bhi Dil Hai Hindustani', 'Yes Boss', 'Ra. One' or 'Happy New Year'.
"I'm genuinely a pioneer as far as marketing films is concerned. But, Marketing myself, no. I don't think actors need to market themselves, " Shah Rukh, who has his own film production company Red Chillies Entertainment banner with his wife Gauri, told IANS in an interview here.
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