For India to take advantage of the smart cities programme and tap the potential and extend people access in areas like education, tourism, health, infrastructure and security, a focus on audio - visual media is equally important, said a noted expert here on Monday.
"As India undergoes a digital transformation and smart urbanisation, the activism presents the industry with tremendous opportunities and necessities, " said David Labuskes, executive director and chief executive of InfoComm International, a trade body for the global audiovisual industry.
"Adequate exposure to information and communications technologies - - understanding and leveraging its benefits at various levels - - will play an important role in the whole process, " Labuskes, who is here on a week - long visit, told a technology awareness programme.
"It's also necessary for the government, business and other sectors to find solutions to emerging challenges and in ensuring that the solutions are meaningful and comprehensive, enabling a better life for the citizens. "
According to the association's recent survey, the audio - visual media in the Indian subcontinent grew from $2. 6 billion in 2012 to $3. 7 billion in 2014. It is projected to reach $5. 4 billion by the end of 2016.
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