It was not the same day for Mumbai's dabbawalas when they teamed up with KFC to announce the launch of the latter's all - new 5 - in - 1 Meal Box. The fast food restaurant worked with dabbawalas to deliver the box during lunch hour on Monday.
Carrying KFC 5 - in - 1 Meal boxes for the first time ever, the dabbawalas made their way through the streets of the city to a wide section of influencers, food lovers and media. The dabbawalas also surprised their existing customers with complimentary 5 - in - 1 Meal Boxes along with their ordinary meal.
"The 5 - in - 1 Meal Box is a complete and delightful meal built on the principles of abundance, variety and value. The insight was simple - people want more in less! Our new offering is the 'perfect lunch meal' consumers can opt for and we are thrilled to launch it in association with dabbawalas in Mumbai, " said Lluis Ruiz Ribot, CMO of KFC India.
Mumbai's Dabbawalas daily serve home - cooked food to over 200, 000 Mumbaikars, on occasions putting their own lives at risk. They've also been the subject of a Harvard study and have been invited to attend a UK royal wedding.
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