Designer Tom Ford thinks fashion labels should keep their creative directors because they need consistency.
The 55 - year - old is dismayed that contemporaries Riccardo Tisci and Nicolas GhesquiÃ¨re are no longer at Givenchy and Balenciaga after invigorating the brands over more than a decade and he thinks fashion labels should keep their creative directors because they need consistency, reports femalefirst. co. uk.
"This whole musical - chairs thing that's going on now at brands I find so dangerous.
I think Riccardo Tisci is brilliant, and he was doing a terrific job at Givenchy.
I have no idea why he's gone.
Nicolas GhesquiÃ¨re was doing a great job at Balenciaga, " Ford told New York magazine.
"When the customer identifies with a brand and then you flip the designer and a new one comes in, how does that brand have consistency over time?
How does it mean something?
And with the number of collections that we're expected to do now - before I show this one, I'm already working on that one - how is that supposed to work?
Maybe people will start longing for something that is not as disposable, but I really don't know.
I don't think anyone knows, " Ford added.
Ford says he is moving away from overtly sexual advertising for his products to more "sensual imagery" and he is calling for "equal - opportunity objectification" of men and women.