Actress Richa Chadha says the reach of radio is unmatched in comparison to any other medium.
The "Fukrey Returns" actress spoke in support of version 2. 0 of Radio City's 'Rag Rag Mein Daude City' initiative.
She said in a statement: "Radio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. "
Lauding how the medium "helps bind together listeners from every nook and corner of the city", Richa said the campaign - - which delves on showcasing that radio is a theatre of the mind that transcends beyond being just a mere audio medium - - about is a "reflection of the power of radio and portrays how it best relays the pulse of the city".