MiniSo, a popular Chinese/Japanese fashion brand is aggressively expanding in Pakistan. The company opened their first flagship store in September 2017 in Islamabad and has since then expanded to 9 stores across the country.
The brand is often described as a Chinese low - cost retailer and variety store chain that is particularly good at selling consumer goods such as cosmetics, clutches, bags, stationery, kitchenware, toys and other household items and fashion accessories.
It was founded by a Japanese designer, Junya Miyake and a Chinese entrepreneur Ye Guofu in 2011. Ever since their first store in China, the brand has expanded to 1, 800 stores worldwide with a revenue reaching $1. 5 billion.