Two - thirds of Indians view entrepreneurship positively, a report by Amway said here on Tuesday.
The India Entrepreneurship Report 2015 by Amway said tangible enthusiasm for entrepreneurship is a good sign to earn a livelihood in India, with nearly two - thirds of the respondents viewing it favourably.
"Kerala (78 percent), Punjab (77 percent) and Uttarakhand (76 percent) were the states with most positive attitude towards entrepreneurship, " the report said.
Research partner Nielsen India surveyed 250 households in each of the 21 states across 50 different cities.
One male and one female member in the 21 - 65 age group were interviewed from each household, taking the total no of respondents to 10, 768 individuals.
The report was unveiled by Skill Development and Entrepreneurship and Parliamentary Affairs Minister Rajiv Pratap Rudy.
"The contribution of MSME sector (micro, small and medium enterprises) in India, is much less as compared to some of the developed nations. This needs to change. It is critical that there is entrepreneurship led boom at the grassroot level so that India can leverage the demographic dividend to the maximum possible extent, " he said.
"We are aiming to engage different stakeholders on what drives entrepreneurship in India and contribute to the ongoing discussions on the role of skill development and self - employment in improving employability of the youth, " Anshu Budhraja, chief executive officer, Amway India, said.