Cricket icon Sachin Tendulkar says memories about the time spent with family plays an integral part in everyone's life.
"Home is where most of our precious moments are made.
Whether it is festival, dinners, or small family occasions, memories with families play an integral part in our lives, " Tendulkar said in a statement to IANS.
Tendulkar has also featured in a new TVC campaign for Luminous Power Technologies, a home electrical company.
On the association, he said: "I am happy to be part of the new Luminous ad campaign and I hope that this TVC will be able to connect with the consumers at an emotional level. "