The ninth edition of the Indian Premier League (IPL) has reached viewership of 297 million in its third week itself.
Sony Max, Sony Six and Sony ESPN - - part of Sony Pictures Networks India - - the official broadcasters of the cash - rich domestic Twenty20 tournament, drew audiences in large numbers in the third week of the T20 cricket tournament after 25 matches.
IPL with 927. 4 GVM is 234 percent better than the second most viewed channel in prime time at an all - India level, and with 676. 2 GVM is 203 percent better than the second most viewed channel in HSM.
Markets that grew in the third week are Mumbai, Rajasthan, Jharkhand, West Bengal, Madhya Pradesh, Gujarat, Maharashtra.
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