Bollywood's livewire actor Ranveer Singh, who has launched Jio MAMI 18th Mumbai Film Festival's brand new look with a shoutout to filmmakers across the world in its "Call for Entries" film, says the festival is a perfect platform for upcoming talent.
In the film, Ranveer is making a multilingual call for filmmakers to send their entries for the film festival.
"Our city needs and deserves a cultural event like this.
It's a great platform for upcoming talent and I am absolutely delighted that I could do my bit for the festival and our city!"
Ranveer said in a statement.
The film has been directed by filmmaker Rohan Sippy, who is also on the board of directors of the festival.
Sippy not only lent his talent and time to the film but also threw open the doors of his production house to put resources into the film.
"Now when there is a staggering amount of new content being created every day, it is more important than ever to have a platform to present your work.
Even the smallest opportunities can go a long way. . . It's great to be a part of this process and help build this wonderful film festival, " Sippy added.
The 18th edition of film festival is scheduled to start from October 20 and will go on till October 27.
The film festival will get more interesting this year with new sections, screenings and special activities.
"We want our festival to be a showcase for the best cinema talent in India.
We want filmmakers from every corner of the country to send us their films. So I'm grateful to Ranveer Singh for taking time out to champion this by starring in our Call For Entries film.
He gave us his time, his talent and his unbelievable energy, " Anupama Chopra, festival director, MAMI said.
The new identity of the Academy, that extends to the festival was envisioned to reflect the festival's outlook - an amalgamation of Indian aesthetics and global appeal.
The new identity represents the wide array of styles, events and people who are associated with it, as well as the city that it calls home.
The new logo, "Fishing For Talent, " encapsulates that.
"In its 18th year, and we wanted to celebrate this achievement with a fresh logo.
Our new identity aims to reflect the openness, inclusiveness and vitality of Mumbai, and show how we take pride in being rooted while embracing cultures from all over the world.
We are inspired by our island city, and this logo is a tribute to its unflagging energy!"
Kiran Rao, Chairperson, MAMI, added.