The 13th edition of Auto Expo saw Toyota Kirloskar Motor (TKM) unveiling the fourth generation of its hybrid vehicle Prius in the Indian market here on Thursday.
A pioneer of hybrid technology, Prius is the first vehicle to be built on Toyota New Generation Architecture (TNGA), favoured for its eco - friendly innovation.
"India being a crucial market for us, we believe there is more to the market beyond just the numbers. Considering the rising oil imports, road safety and increased pollution, we believe that environment - friendly vehicles will go a long way to remedy this, " TKM managing director Naomi Ishii said at the India Expo Mart.
"We are actively working to promote hybrid and other environment friendly vehicles based on our stance that they can have a positive impact on the environment only if they are used widely. "
Toyota has sold over eight million hybrid vehicles, which are low on emission worldwide.