Leading British popular content producer and distributor Barcroft Media will stream latest movies and trending videos on over the top content (OTT) platforms in India.
"We have signed an agreement with PressPlay TV, a Delhi - based next generation OTT platform, which offers latest movies and videos across the internet to about 50 channels, including Bollywood, " Barcraft said in a statement here on Thursday.
As part of the deal, Barcraft will be a premium content partner with PressPlay and its television channel will feature on the latter's platform, which streams content spanning comedy, music, food, travel and sport.
Barcraft also signed an agreement with Planetcast Media Services Ltd to feature its live TV and video - on - demand on its new OTT platform, to be launched soon.
"We are partnering with PressPlay TV and Planetcast to bring our TV to India and expand our footprint in a thriving market, which has 1. 3 - million OTT paid video subscribers, " Barcraft chief executive Sam Barcraft said in the statement.
There are also 66 million connected video viewers across the country.
Barcroft TV is available on digital platforms worldwide, including Yahoo, YouKu, Gyao!
AOL On, Onet and MSN and YouTube, with two million subscribers and clocked 1. 8 billion video views to date.
Barcroft TV channel achieves about 100 million video views per month.
"Our content focuses on a diverse selection of long and short form films from natural history to jaw dropping real life stories, documenting athe amazing side of life, " Barcraft added.