In keeping with the government's initiative to showcase the prowess of the country's robust manufacturing sector, 'Weaves of Banaras' will be unfurled as part of the Make in India Week.
The commerce and industry ministry and the Department of Industrial Policy and Promotion in collaboration with Fashion Design Council of India (FDCI) will host the show in Mumbai on February 14 at the ITC Grand Central.
Conceptualised and executed by the FDCI - - India's apex fashion body - - the show will celebrate the crafts of Banaras, its luxurious weaves and the skills of the weavers, read a statement.
"Banaras is not merely the fountain head of civilisation but of textile, fabric and weaving. In Banaras, the master craftsmen weave magic and create the most exquisite pieces using Indian colours and design, " said Amitabh Kant, the Department of Industrial Policy and Promotion (DIPP) secretary.
"Weaves of Banaras is a once in a lifetime show bringing together India's finest contemporary designers highlighting its traditional strengths, " he said.
FDCI president Sunil Sethi thanked Amitabh Kant for giving "FDCI a coveted opportunity to collaborate with them".
"We assure that the audience will be riveted by the charms of the Banarasi weaves created by FDCI designers. It is an honour to contribute to the 'Make in India' movement which is now gaining momentum. "
The 'Make in India' initiative is about showcasing India's creative prowess, said V. Sunil, the director of the project.
"It is also about packaging India's tremendous potential in a way that is relevant to the India's global partners and India's youth. Weaves of Banaras show is great example of this repackaging: the unrivalled artistry of Banaras, reimagined by our country's foremost creative minds, " Sunil said.
Make in India Week 2016 will be organised in Mumbai from February 13.
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