Burger King claims its Halloween burger will literally give you nightmares — if that’s what you’re after.
The fast - food chain undertook a bizarre study for its latest gimmick — the Nightmare King — in an attempt to prove the legitimacy of ‘cheese dreams’.
The spooky burger with a sesame green bun has a beef patty, a chicken fillet, American cheese, bacon, creamy mayonnaise and onions — which is a line up that’s likely to be nightmare inducing for the health conscious already.
But Burger King claims eating the Nightmare King (which is being sold in US stores) will make it 3. 5 times more likely for you to sleep terribly when you hit the pillow.
The fast - food outlet is the parent company of Hungry Jacks, which is what it is known as in Australia.
Burger King say they teamed up with the Paramount Trials, Florida Sleep and Neuro Diagnostic Services to conduct a study of 100 participants (victims) who were monitored over ten nights, who ate the Nightmare King before they went to bed.
“By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams, ” A Burger King spokesman said.
Participant’s nightmares included someone turning into a snake and aliens attacking a boat they were a passenger on.
Source: News. com. au