The Jakarta Fair is also a haven for great bargains. Famous brands —from automotive to body care — offer their items with discounts of up to 70 per cent and display their new products. For non - foodies or those who don’t regard shopping as having a good time, there are amusement rides that also follow the trend. Last year, when dads, moms and their children were crazy about trampolines, there was a section for them to hop around together. And of course, there is live music featuring renowned local bands. As the fair coincides with the 2018 soccer World Cup in Russia held from June 14 to July 15, the organizers will also have live screenings of the matches, famously known as nobar, as it has secured a viewing license.
The Jakarta Fair, initially the Djakarta Fair, was established in 1968 and inaugurated by then - president Soeharto. As the hippest entertainment spot at that time, it featured various kinds of shows, including a beauty pageant for transgender women. Last year, the turnout exceeded 6 million people, with transactions amounting to Rp 6. 8 trillion (US$490 million) during the month - long festival. Despite the economic slowdown, organizers have expressed their guarded optimism that the transaction volume will break the Rp 7 trillion level, partly because of the Idul Fitri holiday.
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