E - commerce company Snapdeal on Tuesday said that it has removed 8, 000 sellers from its platform, in the last eight months, for selling counterfeit products.
The company, in a statement, said that its anti - counterfeiting program "Brand Shield", which was launched in November 2018, offers a single point of contact for brands to report suspected counterfeit products being sold on the Snapdeal platform.
"It also offers a fast - track one - day delisting process.
In the last eight months, a dedicated team at Snapdeal has reviewed nearly 400 complaints and post verification 8, 000 sellers were removed from the platform. "
The statement comes against the backdrop of the recent incident where a Congress leader in Rajasthan filed a complaint against Snapdeal founders Kunal Bahl and Rohit Bansal over allegedly receiving fake products.
"In multiple recent legal pronouncements, courts have focused on marketplaces needing to establish a fast and efficient takedown process to remove listings.
Snapdeal's Brand Shield was conceived and executed to make takedowns easy and process - bound so that unscrupulous sellers are identified and removed at the earliest, " the statement said.
The company further said that to ensure speedy redressal, Brand Shield follows a process that allows brands to raise complaints online and eliminates the need for extensive legal documentation.
A Snapdeal spokesperson said: "Snapdeal has zero - tolerance for the fraudulent acts of some rogue sellers.
We look forward to furthering these collaborative efforts to isolate such sellers and blocking their future access to online platforms. "
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