Cultural Gully, a fashion, jewels and lifestyle exhibition here will be an ode to the country's rich diversity and culture.
The event will be inaugurated by acclaimed film director Nila Madhab Panda on Sunday.
Organised by Nikita Arya and Amit Arya, Cultural Gully is to showcase the festive collection of the fashion connoisseur where one can spruce up their wardrobe from clothes, accessories, home furnishing, gifts, shoes, bags and much more under one roof.
Nikita says India is a land of diversity and this exhibition will be an ode to that.
"India is beautiful because of the varied cultures it depicts.
This is the only land that sees different communities bonding together over festivals and shopping.
My show is an ode to that rich diversity and culture that make you fall in love with India, " she said.
Some of the key highlights of the event are more than 100 designers from all parts of India exhibiting.
There are cultural activities like bhangra troupe, kathakali, garba, kachi ghodi, puppet show and more.