Makers of Nawazuddin Siddiqui - starrer "Monsoon Shootout" are gearing up to launch an interactive trailer soon.
The audience will get a choice to see the content of the trailer via two different aspects with the interactive trailer, read a statement.
Producer Guneet Monga said: "The film's story and narrative is something extremely different from what the audiences have seen so far.
The central character that Vijay plays in the film is torn in a split second decision to shoot or not to shoot a criminal suspect.
So keeping the theme and the innovative story that 'Monsoon Shootout' is, this is the first time ever that the audience will get to choose what they want to see in the trailer when it releases this week. "
"The idea is to have one trailer but the trailer stops at a junction and asks the audience to select which narrative they would like to see - - 'To Shoot or Not to Shoot'.
Nothing of this sort has been seen so far and we are excited to know what people think of it.
We are leaving the decision on the choice of the viewer, " Monga added.
The film is a crime thriller directed by Amit Kumar and co - produced by Monga, Anurag Kashyap, Arun Rangachari and Vivek Rangachari.
Presented by Moving Pictures, "Monsoon Shootout" also features Vijay Verma, Neeraj Kabi and Tannishtha Chatterjee.